Live to Play Sports is Canada's largest and most experienced wholesale distributor of premium bicycles, parts, and accessories. For more than 50 years, we've excelled in delivering premium brands to independent speciality dealers coast to coast. We’re a group of passionate riders, connecting people with cycling.
Live to Play Sports has been a part of the bike industry for more than five incredible decades. We are driven by a genuine passion for cycling in all of its forms, and that passion is the reason we are a part of every ride.
Rebranded as Live to Play Sports Group Inc. in 2011, LTP Sports has a long tradition as part of the Norco Bicycles family, founded by Bert Lewis in 1964 in small-town B.C.
From the beginning, Bert’s vision was to create a company committed to supporting the cycling community by only selling bikes through independent speciality bicycle dealers who share our high standards for customer service. That means ensuring that our products are sold exclusively by knowledgeable service staff who help connect riders with the bicycles, parts, and accessories they need and enhance their riding experience.
The bicycle industry has changed dramatically in the past 50 years, but our dedicated team has consistently brought best-in-class products and industry-leading customer service to our dealer partners across Canada.
WE’RE A GROUP OF PASSIONATE RIDERS, CONNECTING PEOPLE WITH CYCLING.
Live to Play Sports’ promise to deliver the very best cycling experiences extends beyond the best-in-class products we manufacture and sell. Each year we support a variety of cycling advocacy efforts throughout North America, from local grassroots trail organizations and events, to national charities and non-profits. We firmly believe that cycling makes the world a better and happier place, and together with these exceptional organizations, we are working towards that goal.